About the Breast Reconstruction Awareness Campaign

Breast Reconstruction Awareness Day has evolved into a multifaceted yearlong campaign dedicated to creating actions that provide education and celebrate survivorship. Women fight breast cancer every day so we will provide support every step of their journey to close the loop.

The Breast Reconstruction Awareness Campaign promotes education, awareness and access to breast reconstruction for women who have undergone lumpectomy or mastectomy due to breast cancer.

The ongoing campaign brings together women, family members, caregivers, plastic surgeons and the media to help close the loop on breast cancer by informing all women of their breast reconstruction options.

Although it has expanded into a yearlong campaign, Breast Reconstruction Awareness Day will remain an essential asset to the cause and will take place on October 21, 2015.

Breast Reconstruction Awareness Day is held every third Wednesday of October and gives affiliates and supporters a chance to host events and fundraisers to get the message out in their communities. It was first launched in 2011 in Canada and now occurs annually in over 30 countries. Each year, more than 150 practices and organizations around the United States participate in raising awareness.

Donations to the campaign go to the Breast Reconstruction Awareness Fund, which supports breast reconstruction research and provides financial assistance to organizations helping uninsured or under-insured women who choose to have reconstruction following breast cancer surgery.

The campaign is sponsored by the American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (The PSF), and financially supported through corporations, institutions, private practices and individuals.

If you are interested in becoming involved with the Breast Reconstruction Awareness Campaign, please contact breastrecon@plasticsurgery.org.

National Spokesperson Patti Labelle

Acclaimed singer, actress, author and devoted cancer advocate Pattie Labelle will serve as our national spokesperson for the year of 2015 by performing a series of public service announcements while being passionate on ensuring women know their breast reconstruction options. Watch her PSA here.